Consumer Goods

Household Cleaning Products Market Value is Projected to Reach $341.6 Bn By 2030

Precedence Research recently published a report on “Household Cleaning Products Market (By Product Type: Laundry Detergents, Dishwashing Detergents, Surface Cleaners, Toilet Cleaners, and Others; By Nature: Conventional and Organic; By Application: Kitchen, Bathroom, Floor, Fabrics, and Utensils; By Distribution Channel: Supermarkets/hypermarkets, Convenience Stores, E-commerce, and Others) – Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2021 – 2030”, The global household cleaning products market size is projected to reach USD 341.6 billion by 2030 from an estimated USD 218.9 billion in 2020, at a CAGR of 4.6% from 2021 – 2030.

The market revenue/volume with the help of widespread quantitative and qualitative insights, and forecasts of the market. This report presents breakdown of market into forthcoming and niche segments. Additionally, this research study gauges market revenue growth and its drift at global, regional, and country from 2017 to 2030. This research report evaluates household cleaning products market on a global and regional level. It offers thorough analysis of market status, growth and forecast of the global household cleaning products market for the period from 2017 to 2030.

Crucial factors accountable for market growth are:

  • Increasing health and hygiene awareness
  • Rising disposable income
  • Growing penetration of white goods like automatic washing machines and dishwashers
  • Increasing number of nuclear families resulting in the rising number of households
  • Increased penetration of discount retailers
  • Growing penetration of e-commerce
  • Rising demand for the organic household cleaning products
  • Increased consumer expenditure on home improvement products

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Report Highlights

  • By product type, the surface cleaners segment is expected to be the fastest-growing market during the forecast period owing to the rising adoption of innovative and organic floor cleaners that can effectively clean various floor types such as wooden floors, tiles, and carpets.
  • By nature, the conventional segment dominated the market in 2020 owing to its increased penetration and cheap prices coupled with easy availability in the nearby stores.
  • Based on the application, the fabric segment dominated the market in 2020, due to the increased consumption of powder detergents in Asian countries and increased consumption of liquid detergents in North America and Europe.
  • By distribution channel, the e-commerce is estimated to be the fastest-growing segment due to the developing digital infrastructure, increasing adoption of smart devices, and increased penetration of e-commerce platforms across the globe

Scope of the Study

This household cleaning products market report studies market dynamics, status and outlook especially in North America, Europe and Asia-Pacific, Latin America, Middle East and Africa. This research report offers scenario and forecast (revenue/volume), and categorizes market by players, type, application, and region. This report also studies global market prominence, competitive landscape, market share, growth rate market dynamics such as drivers, restraints and opportunities, and distributors and sales channel.

This research study also integrates Industry Chain analysis and Porter’s Five Forces Analysis. Further, this report offers competitive scenario which comprises collaborations, market concentration rate and expansions, mergers & acquisitions undertaken by companies.

Market Dynamics

Driver

The daily need for cleaning clothes, utensils, and floors owing to the increased awareness regarding health and hygiene remains the major driver of the market. Further, the development of cleaning products and the various delivery formats such as automatic detergent dispensers, liquid pods, and detergent tablets has registered considerable growth in the market.

Restraints

The very low penetration of automatic washing machines in the low and middle income countries due to the financial and space limitations is hampering the growth of the liquid, gel, and pod forms of the detergents in the developing and underdeveloped nations.

Opportunities

The increased awareness regarding the organic cleaning products that are free from chemicals and has no negative effect on human health is providing growth opportunities to the manufacturers especially in the developed markets like North America and Europe.

Challenges

Lack of awareness and poor infrastructure for e-commerce in the underdeveloped nations of Asia and Africa is significantly posing a severe challenge to the industry players and restricting the further growth of the household cleaning products market.

Regional Snapshot

North America is the leading household cleaning products market globally. Major market like US and Canada has presence of leading manufacturers and the higher adoption of innovative technologies in the region has significantly influenced the cleaning products market. The increased penetration of automatic dishwashers and washing machines has boosted the demand for the innovative liquid and gel detergents among the households. This factor is perfectly complemented with the increased disposable income along with the increased consumer awareness. Moreover, the demand for the organic household cleaning products is expected to grow rapidly in this region. According to the Organic Trade Association, in the year 2020, in US, the revenue generated through the sales of organic food and non-food products was on its peak. Therefore the significantly growing demand for the organic products is expected to provide growth opportunities to the vendors.

Asia Pacific is estimated to be the most opportunistic market during the forecast period. The demand for the powder and bar form of detergent is extremely high in this region. This is because of the presence of high number of households and cheap prices of the powder detergents. Washing clothes, dishes, and appliances with hands is a common thing. Therefore, hand washing is effectively done using bar soaps and powder detergents. Moreover, growing disposable income and rising demand for the home improvement products is expected to drive the demand for the household cleaning products market in the region in the forthcoming years.

Key Players:

This report also provides detailed company profiles of the key market players. This research report also highlights the competitive landscape of the household cleaning products market and ranks noticeable companies as per their occurrence in diverse regions across globe and crucial developments initiated by them in the market space. This research study also tracks and evaluates competitive developments, such as collaborations, partnerships, and agreements, mergers and acquisitions; novel product introductions and developments, promotion strategies and Research and Development (R&D) activities in the marketplace. The competitive profiling of these players includes business and financial overview, gross margin, production, sales, and recent developments which can aid in assessing competition in the market.

Some of the prominent players in the household cleaning products market include:

  • Colgate Palmolive
  • Henkel AG
  • Reckitt Benckiser
  • Unilever
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Kao Corporation
  • The Clorox Company
  • Church & Dwight Co.
  • S.C. Johnson & Son, Inc.
  • Goodmaid Chemicals Corporation

Segments Covered in the Report

By Product Type

  • Laundry Detergents
  • Dishwashing Detergents
  • Surface Cleaners
  • Toilet Cleaners
  • Others

By Nature

  • Conventional
  • Organic

By Application

  • Kitchen
  • Bathroom
  • Floor
  • Fabrics
  • Utensils

By Distribution Channel

  • Supermarkets/hypermarkets
  • Convenience Stores
  • E-commerce
  • Others

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

Key Points Covered in household cleaning products market Study:

  • Growth of household cleaning products in 2021
  • Market Estimates and Forecasts (2017-2030)
  • Brand Share and Market Share Analysis
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Recommendation on Key Winning Strategies
  • COVID-19 Impact on Demand for household cleaning products and How to Navigate
  • Key Product Innovations and Regulatory Climate
  • household cleaning products Consumption Analysis
  • household cleaning products Production Analysis
  • household cleaning products and Management

TABLE OF CONTENT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. Market Dynamics Analysis and Trends

5.1. Market Dynamics

5.1.1. Market Drivers

5.1.2. Market Restraints

5.1.3. Market Opportunities

5.2. Porter’s Five Forces Analysis

5.2.1. Bargaining power of suppliers

5.2.2. Bargaining power of buyers

5.2.3. Threat of substitute

5.2.4. Threat of new entrants

5.2.5. Degree of competition

Chapter 6. Competitive Landscape

6.1.1. Company Market Share/Positioning Analysis

6.1.2. Key Strategies Adopted by Players

6.1.3. Vendor Landscape

6.1.3.1. List of Suppliers

6.1.3.2. List of Buyers

Chapter 7. Global Household Cleaning Products Market, By Product

7.1. Household Cleaning Products Market, by Product Type, 2021-2030

7.1.1. Laundry Detergents

7.1.1.1. Market Revenue and Forecast (2019-2030)

7.1.2. Dishwashing Detergents

7.1.2.1. Market Revenue and Forecast (2019-2030)

7.1.3. Surface Cleaners

7.1.3.1. Market Revenue and Forecast (2019-2030)

7.1.4. Toilet Cleaners

7.1.4.1. Market Revenue and Forecast (2019-2030)

7.1.5. Others

7.1.5.1. Market Revenue and Forecast (2019-2030)

Chapter 8. Global Household Cleaning Products Market, By Nature

8.1. Household Cleaning Products Market, by Nature, 2021-2030

8.1.1. Conventional

8.1.1.1. Market Revenue and Forecast (2019-2030)

8.1.2. Organic

8.1.2.1. Market Revenue and Forecast (2019-2030)

Chapter 9. Global Household Cleaning Products Market, By Application Type 

9.1. Household Cleaning Products Market, by Application Type, 2021-2030

9.1.1. Kitchen

9.1.1.1. Market Revenue and Forecast (2019-2030)

9.1.2. Bathroom

9.1.2.1. Market Revenue and Forecast (2019-2030)

9.1.3. Floor

9.1.3.1. Market Revenue and Forecast (2019-2030)

9.1.4. Fabrics

9.1.4.1. Market Revenue and Forecast (2019-2030)

9.1.5. Utensils

9.1.5.1. Market Revenue and Forecast (2019-2030)

Chapter 10. Global Household Cleaning Products Market, By Distribution Channel Type 

10.1. Household Cleaning Products Market, by Distribution Channel Type, 2021-2030

10.1.1. Supermarkets/hypermarkets

10.1.1.1. Market Revenue and Forecast (2019-2030)

10.1.2. Convenience Stores

10.1.2.1. Market Revenue and Forecast (2019-2030)

10.1.3. E-commerce

10.1.3.1. Market Revenue and Forecast (2019-2030)

10.1.4. Others

10.1.4.1. Market Revenue and Forecast (2019-2030)

Chapter 11. Global Household Cleaning Products Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by Product (2019-2030)

11.1.2. Market Revenue and Forecast, by Nature (2019-2030)

11.1.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.1.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.1.5. U.S.

11.1.5.1. Market Revenue and Forecast, by Product (2019-2030)

11.1.5.2. Market Revenue and Forecast, by Nature (2019-2030)

11.1.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.1.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.1.6. Rest of North America

11.1.6.1. Market Revenue and Forecast, by Product (2019-2030)

11.1.6.2. Market Revenue and Forecast, by Nature (2019-2030)

11.1.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.1.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.2. Europe

11.2.1. Market Revenue and Forecast, by Product (2019-2030)

11.2.2. Market Revenue and Forecast, by Nature (2019-2030)

11.2.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.2.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.2.5. UK

11.2.5.1. Market Revenue and Forecast, by Product (2019-2030)

11.2.5.2. Market Revenue and Forecast, by Nature (2019-2030)

11.2.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.2.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.2.6. Germany

11.2.6.1. Market Revenue and Forecast, by Product (2019-2030)

11.2.6.2. Market Revenue and Forecast, by Nature (2019-2030)

11.2.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.2.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.2.7. France

11.2.7.1. Market Revenue and Forecast, by Product (2019-2030)

11.2.7.2. Market Revenue and Forecast, by Nature (2019-2030)

11.2.7.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.2.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.2.8. Rest of Europe

11.2.8.1. Market Revenue and Forecast, by Product (2019-2030)

11.2.8.2. Market Revenue and Forecast, by Nature (2019-2030)

11.2.8.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.2.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.3. APAC

11.3.1. Market Revenue and Forecast, by Product (2019-2030)

11.3.2. Market Revenue and Forecast, by Nature (2019-2030)

11.3.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.3.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.3.5. India

11.3.5.1. Market Revenue and Forecast, by Product (2019-2030)

11.3.5.2. Market Revenue and Forecast, by Nature (2019-2030)

11.3.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.3.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.3.6. China

11.3.6.1. Market Revenue and Forecast, by Product (2019-2030)

11.3.6.2. Market Revenue and Forecast, by Nature (2019-2030)

11.3.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.3.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.3.7. Japan

11.3.7.1. Market Revenue and Forecast, by Product (2019-2030)

11.3.7.2. Market Revenue and Forecast, by Nature (2019-2030)

11.3.7.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.3.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.3.8. Rest of APAC

11.3.8.1. Market Revenue and Forecast, by Product (2019-2030)

11.3.8.2. Market Revenue and Forecast, by Nature (2019-2030)

11.3.8.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.3.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.4. MEA

11.4.1. Market Revenue and Forecast, by Product (2019-2030)

11.4.2. Market Revenue and Forecast, by Nature (2019-2030)

11.4.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.4.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.4.5. GCC

11.4.5.1. Market Revenue and Forecast, by Product (2019-2030)

11.4.5.2. Market Revenue and Forecast, by Nature (2019-2030)

11.4.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.4.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.4.6. North Africa

11.4.6.1. Market Revenue and Forecast, by Product (2019-2030)

11.4.6.2. Market Revenue and Forecast, by Nature (2019-2030)

11.4.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.4.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.4.7. South Africa

11.4.7.1. Market Revenue and Forecast, by Product (2019-2030)

11.4.7.2. Market Revenue and Forecast, by Nature (2019-2030)

11.4.7.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.4.7.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.4.8. Rest of MEA

11.4.8.1. Market Revenue and Forecast, by Product (2019-2030)

11.4.8.2. Market Revenue and Forecast, by Nature (2019-2030)

11.4.8.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.4.8.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.5. Latin America

11.5.1. Market Revenue and Forecast, by Product (2019-2030)

11.5.2. Market Revenue and Forecast, by Nature (2019-2030)

11.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.5.5. Brazil

11.5.5.1. Market Revenue and Forecast, by Product (2019-2030)

11.5.5.2. Market Revenue and Forecast, by Nature (2019-2030)

11.5.5.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.5.5.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

11.5.6. Rest of LATAM

11.5.6.1. Market Revenue and Forecast, by Product (2019-2030)

11.5.6.2. Market Revenue and Forecast, by Nature (2019-2030)

11.5.6.3. Market Revenue and Forecast, by Application Type (2019-2030)

11.5.6.4. Market Revenue and Forecast, by Distribution Channel Type (2019-2030)

Chapter 12. Company Profiles

12.1. Colgate Palmolive

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Henkel AG

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Reckitt Benckiser

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Unilever

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. Procter & Gamble

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Godrej Consumer Products Ltd.

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Kao Corporation

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. The Clorox Company

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Church & Dwight Co.

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. S.C. Johnson & Son, Inc.

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

12.11. Goodmaid Chemicals Corporation

12.11.1. Company Overview

12.11.2. Product Offerings

12.11.3. Financial Performance

12.11.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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Precedence Research

Precedence Research is a worldwide market research and consulting organization. We give unmatched nature of offering to our customers present all around the globe across industry verticals. Precedence Research has expertise in giving deep-dive market insight along with market intelligence to our customers spread crosswise over various undertakings.

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